Importance of press release and news release to the public 

Press release is a written or recorded statement that is written to media men to provide information to the public. It usually announces latest events, services, products, or even latest updates of your favourite celebrity. This can be sent through email, fax, or letter. You cannot just simply write a press release, but most professionals tend to follow a certain format to capture the heart of the reader. In general, the body may contain at least 500 words. The traditional press release has followed the structural elements namely the headline, the dateline, introduction, body of PR, boilerplate, the closing, and as well as the media contact information. However as time goes by, PR structure continuously evolving that the new writers or editors were not able to follow the standard structure. But whatever format you follow in writing, the writer should make sure that they include the contact information so that the interested media will be able to contact them regarding with the article written. So if you decided to write a press release then your article should be brief and concise. It should contain words that you wanted to say to the journalists. This is somewhat a classified ad that is some way advertising certain product. 

There is also another way of giving information to the public. This is through a news release. The news release is somewhat similar to the press release but this contains exact information about the things happening in the everyday life. This may tackle political information, about the government, environmental, sports, accidents and tragedies that occur in our daily lives. As of these days, everyone can participate in writing news releases. They can simply tell the whole story of a particular event that they saw as long as it is newsworthy. Unlike the press release, news release should contain clear, exact information about the true story with a different angle of newsworthiness and it should not contain any advertising related articles and spam articles. The following are the qualities in making a good news release. First, the article should have a newsworthy content that tells the exact information of the recent event, business expansion, new product or services that is also advertising free. Second, it must have objective tone that avoids direct addresses. Next, it must be legally accurate that may require sufficient documentation as a reference of any legal action as well as any criminal matters. Some of the qualities that must be included are valid contact info, written authorization, and standard length. And lastly, it should contain standard grammar and spelling. It is very important in writing any article the observance of correct spelling as well as the use of correct grammar so that the communication to the public will not be misinterpreted. When presenting news release, you can take use the video news release.